There are two significant components of Trust Flow that Modern Millionaires use to determine if they are getting ahead or not. One of them is page rank, and the other is how long a website has been around. It measures your website s trustworthiness through the number of incoming links that a particular page gets from a relevant seed list of related websites. These are called PRs, or “Page Rank.” If a page has many relevant links, it is “saturated” in terms of its Page Rank and should be avoided.
On the flip side, a website with little or no trust flow, called “affiliate mud” will have very low PageRank due to lack of activity. Affiliate mud is often described as a “stage zero” page, where there really hasn’t been any search engine optimization, or any effort to drive traffic to the web pages. The Google Page Rank for an individual web page can reach thousands, hundreds of thousands, and in some cases millions over the life of the site. Obviously, a page that starts out on the first page of Google can have a lot more juice, but it is not a guarantee that you will ever achieve page rank that will send traffic to your site.
So, if we cannot rely on our page’s Page Rank to tell us whether we are getting ahead or not, how do we tell what type of traffic we should be aiming for? This is where the trust flow measurement comes into play. By tracking the types of backlinks that we get, we can determine which sources are most helpful in improving our position in the ranking hierarchy. If we want to increase the PageRank, then these backlinks must be considered valuable.
In addition to knowing which sources have the best chance of improving our PageRank, we also need to know which ones are worth spending our time on. It is important to remember that most search engines look at the Page Rank of the parent web pages before they allow links to those pages. It is the backlinks from other sites that give them the “thumbs up” when it comes to relevancy. In many ways, we are looking for high trust flow, high relevancy, and high quality content when looking at which sites to backlink from.
High relevancy is a subjective factor. I would not think that the Google algorithm would change dramatically if one website had a high PageRank and another one with a low PageRank. It is unlikely that Google will suddenly lower the PageRank of websites they do not like. They are after a certain number of high-quality backlinks to their web pages. Therefore, high relevancy is something that can be predicted somewhat, but it is not a sure thing.
Another great source of information for predicting the trust flow and the value of a link in the Page Rank Quotient (PR) of any page on the Google Webmaster Tools site. These are the metrics that Google uses to rate the trustworthiness of a site. PR is a composite metric that takes into consideration the quality of the content on the page, the incoming links, the outgoing links, and other metrics. Because the Page Rank and PR are so important to Google, I highly recommend taking a look at these two metrics whenever you are working on improving your link popularity.
The third major metric that is used to predict the rankings potential of any given link is the PageRank Quotient score. This is closely related to the trust flow and the citation flow metrics. In the Scoring section of PageRank Quotient analysis, the PageRank score is calculated by looking at the total number of authoritative domains that contain a particular page, the total number of internal or external links to that page, and the total number of backlinks that point to that page.
The final component that is analyzed in this part of the analysis is the topical relevancy. The topical relevancy of a site is defined as the relevance of a web page to a search query performed by a human user. By calculating the topical relevancy, Google looks at the content of a page relative to keywords in the search query and then compares it with the search results. The lower the relevancy, the lower the page ranks. Thus, increasing the topical relevancy is one of the major objectives of link building and is a crucial part of generating high PageRank scores.